The same interview, run through the ODI prioritization. Nineteen desired outcomes, each scored on importance and satisfaction, plotted as a landscape, so the under-served few separate cleanly from the well-served many. Then mapped back onto the jobs they belong to.
The landscape
Importance against satisfaction
Each outcome sits where its importance meets how well today's workflow satisfies it. Below the served line, important but unsatisfied, is open opportunity. Above it, the workflow already does enough.
Open opportunity · important, unsatisfied (below the line)Served · satisfaction meets importanceOver-served · the workflow already does enough
Satisfaction with current workflow →
Served line · satisfaction = importance
Importance →
The ranking
Nineteen outcomes, by opportunity
Rank by
RankOutcomeImp · Sat · AbleOpp.Gap
The job maps
Four jobs, eight universal steps
Every outcome belongs to a step of a job. Laid out this way, the opportunity stops being a list and becomes a place: the run-up to sequencing, where prepare and confirm carry the heaviest unmet demand.
After the demand read
You’ve seen where the demand is. Now place it in the verdict.
This lens scores nineteen outcomes and finds the under-served five. They cluster in the run-up to sequencing: the same pre-run readiness every other lens names.